The Post is built on the notion that the way popular feed readers are built is not the optimal method for consuming information on the web. Most feed readers cycle through all of your feeds in a general category, showing you the entirety of the article or just the headlines. All items are either read or unread and progress in an order of when they were published. The Post attempts to bring RSS consumption back to the roots of newspapers and periodicals with emphasis on browsing rather than marking-read.

It implements a novel organization of individual items. Showing either titles, abbreviated content, or full content, readers can choose to get an overview of the feed items delivered to them and select content worth reading from there. Multiple column layouts, top stories, and quick looks use screen realestate to deliver the most relevant content to the user first and then filter down by related items.

All content is optimized for screen reading if the user chooses to read entire articles in The Post. By freeing feed items from the contruct of unread emails, reading them can be a pleasurable and leisurely activity rather than one fuled by a desire for “inbox zero.” .